Home Business Safaricom the preferred brand by women clients

Safaricom the preferred brand by women clients


Companies

Safaricom the preferred brand by women clients


SCOM

Safaricom headquarters on Nairobi’s Waiyaki Way. PHOTO | DIANA NGILA

lynetigadwah_img

Summary

  • Safaricom has been ranked the most preferred brands by women in Kenya, topping M-Pesa and Equity Bank.
  • Research firm Ipsos Kenya ranks Safaricom among 100 brands women are most likely to spend money on across the country.
  • ‘Always’ sanitary pads come in fourth on the list followed by Naivas supermarket, Menengai bar soap, Arimis, Airtel, Aerial and Coca-Cola.

Safaricom has been ranked the most preferred brands by women in Kenya, topping M-Pesa and Equity Bank.

Research firm Ipsos Kenya ranks Safaricom among 100 brands women are most likely to spend money on across the country.

‘Always’ sanitary pads come in fourth on the list followed by Naivas supermarket, Menengai bar soap, Arimis, Airtel, Aerial and Coca-Cola.

“Sixty-nine percent of women play a critical role in the purchase of products or services used in their household and on average, 59 percent of their income goes to this,” said Ipsos managing director Chris Githaiga.

The survey conducted in January sampled women aged between 18 and 75 years across the country to understand what informs their perchasing decisions.

Public Service and Gender Affairs cabinet secretary Margaret Kobia highlighted the need to address women’s consumer needs in order to capitalise on growth potential in emerging markets.

“The simple fact is that women have growing influence and buying power professionally and personally, so they ultimately need to be included, if not be at the very core, in the creation and implementation of each company strategy,”she said.



Source link