Swedish audio streaming service Spotify has launched in Kenya and four other African countries.
Kenyans will now join the over 345 million monthly active listeners who stream popular music and podcasts on the platform for free.
Spotify also has a premium subscription service that offers ad-free streaming.
The New York Stock Exchange-listed firm has also expanded to Nigeria, Ghana, Uganda and Tanzania as it looks to enter other markets in the region.
Spotify was available in Algeria, Egypt, Morocco, Tunisia, and South Africa.
“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans,” said Phiona Okumu, Spotify head of music for Sub-Saharan Africa.
The platform offers music and podcasts with algorithmic recommendations personalised to each listener’s preferences.
Reuters on Monday had reported that the company would launch in 85 new markets, targeting to reach a billion listeners by close of the year.
The company said in a statement on Wednesday that the Kenyan audience will have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman.
Kenyans will also be treated to popular Bongo Flava tunes, local hits and more.
“We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent,” Ms Okumu said.
For its premium service, Spotify will charge Sh299 for individuals, Sh389 for two and for a family of up to six members, Sh479 every month. Students will pay Sh149.
The firm will offer its new premium subscribers one month of free streaming.
Spotify joins other streaming apps in the market including Apple Music, BoomPlay and Deezer.
The company, founded in Sweden in 2008, streams across 93 markets spread in all the continents.
It has spent hundreds of millions of dollars to boost its podcast range, which now has more than 2.2 million podcast titles, including “The Michelle Obama Podcast” and one by Prince Harry and his wife, Meghan.