Home Business Hong Kong’s luxury fashion retailer Giordano opens third store in Nairobi

Hong Kong’s luxury fashion retailer Giordano opens third store in Nairobi


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Hong Kong’s luxury fashion retailer Giordano opens third store in Nairobi


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A Giordano store in Nairobi. PHOTO | COURTESY

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Summary

  • Hong Kong’s luxury fashion retailer Giordano has opened its third store in the country to capitalise on the surging growth of Kenyan luxury-goods consumers.
  • The store opening by the luxury brand under a franchise model at the Two Rivers Mall follows the successful opening of two earlier stores last year in Nairobi, at the Garden City Mall and the Junction Mall.
  • Giordano Overseas Market Development Manager Hoying Lee said the fashion retailer sees great potential in the Kenyan market and could target more store openings. 

Hong Kong’s luxury fashion retailer Giordano has opened its third store in the country to capitalise on the growth of Kenyan luxury-goods consumers.

The store opening by the luxury brand under a franchise model at the Two Rivers Mall follows the successful opening of two earlier stores last year in Nairobi, at the Garden City Mall and the Junction Mall.

Giordano Overseas Market Development Manager Hoying Lee said the fashion retailer sees great potential in the Kenyan market and could target more store openings. 

“We are grateful to our franchise partner for their dedication, support and belief in Giordano,” said Ms Hoying.  

“We are confident in the Kenyan market, and look forward to further developing our business there.”

Established in 1981, Giordano operates over 2,100 stores and counters across Greater China, South Korea, Southeast Asia, Australia, India and the Middle East dealing in men’s, women’s and children’s luxury apparel.

Global luxury brands have been making inroads into Kenya as they look to escape a gloomy landscape in the West by heading to new emerging markets where demand is growing fast.

The spending largesse of Kenya’s fast burgeoning middle class is also spurring luxury brands to double down on the Kenyan market – embracing e-commerce and pushing ahead with store openings.

Driven by well-heeled Kenyan consumers forsaking their usual overseas trips to places like Milan and Paris as well as pent-up demand that built during lockdown, spending in Kenya on luxury goods is tipped to surge according to fashion industry executives after a shutdown that has rocked economies worldwide.

The Two Rivers Mall’s setting near the affluent neighborhoods located along Limuru Road and Runda appeals to Kenya’s fast growing middle class who are increasingly obsessed with the latest and most exclusive fashions.



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